The main question we ask ourselves as buyers and agents for our members is, are we providing them with the products and options they need to lead a healthier life?                                                                   

Our area has always prided itself on being able to provide Sam’s Club members tremendous value on supplements, sports nutrition bars and protein powders. Recently we have looked to areas where we might not have a product offered today, like pre-workout and post-workout recovery, to identify additional items members can add to their regimen to help them reach their healthy lifestyle goals.

As the trends and products in sports nutrition change, Sam’s Club has followed, and often taken the lead in expanding the assortment in health and wellness products.

There have been great strides made to provide a variety of whey proteins to fit different lifestyle needs. For example, whey protein isolate powders contain a high percentage of pure protein which in turn carries fewer carbohydrates, fats, cholesterol and lactose. It’s a great choice for building muscle in combination with exercise.

Another interesting emerging trend is whey protein powder from grass fed cows. Because of grazing practices, grass- fed whey protein powder can provide users with increased levels of omega-3 fatty acids, vitamins E and B, and minerals like calcium, magnesium and potassium. Typically, these grass-fed cattle consume few to no antibiotics, steroids or pesticides. 

For members who are lactose intolerant, vegetarian or simply looking for a change, veggie protein supplements are becoming an increasingly popular option. These proteins are made from organic plant ingredients that are high in fiber, low in sugar, and are dairy, gluten and soy-free.

The flavor profiles of these veggie proteins continue to improve, even within the last year or so. It’s unbelievably amazing how much the tastes and quality of these products have changed in such a short time. In the coming months, these products are only going to get better in terms of taste, purity and results for the users.

Members should be aware of the additions we’re making in pre- and post-workout products. Look for more plant- based supplements, drinks and shakes, and protein/ meal replacement bars that suit a variety of nutritional and workout needs. Members will find everything from their favorite brands like Member’s MarkTM, Purely Inspired®, PremierTM and MuscleTech®.

With all these additions and changes, it’s easy to see how Sam’s Club continues to develop the assortment in order to be a one-stop shop to help members find solutions for living healthy and active lifestyles.

Jeremey Sudduth is the Senior Buyer for the Pharmacy OTC Division of Sam’s Club. He has been with Sam’s Club for 10 years, the last six supporting the Health and Wellness Division.